About Us.

Founder and Coaching Director, Singapore

Victor Loke – ICF MCC, CEC, CSAT, PMP®

Victor holds the rare distinction of achieving both the Master Certified Coach (MCC) and Certified Enterprise Coach (CEC) credentials. A SkillsFuture Fellow, he brings a unique blend of deep coaching expertise and extensive hands-on experience in leading complex organisational change and advancing leadership capability.

Executive Coach, United Kingdom

Stuart Turner – ICF PCC, CEC, CST

Stuart bridges product development, organisational design and personal coaching. Driven by a deep fascination with how communities and societies function, he has become a certified coach, mentor and trainer— helping others grow, connect and create lasting change.

Principal Coach, Malaysia

Siew Kok Ewe – CST

Kok Ewe guides teams and organisations worldwide in adopting Scrum and Agile practices. Passionate about dispelling common misconceptions surrounding Agile, he is committed to nurturing a genuine Agile mindset and enabling meaningful, sustainable change within organisations.

Principal Coach, Malaysia

Samson Choong – AKT, PMP®

Samson is a passionate, results-oriented leader whose experience cuts across diverse industries, including banking, asset management, insurance, and software. He has led change at leading financial institutions, leveraging deep expertise in Agile, Lean, and Design Thinking to enable rapid and effective project delivery.

Principal Coach, Australia and NZ

Alex Sloley – CEC, CSAT, AKC

Alex is a globally recognised coach, trainer, and consultant specialising in Agile product development. A frequent speaker at Agile conferences internationally, he brings deep expertise in helping organisations and teams deliver value through effective Agile principles and practices.

Senior Coach, Thailand

Ploy Sukmonkongsamoe – ICF ACC, CSP-SM

Ploy believes that meaningful, sustainable change must begin at every level — individual, team, and organisation. Her diverse experience and professional training equips her with the expertise to advise, guide, and deliver impactful change initiatives tailored to the needs of the organisation.

Senior Coach, Indonesia

Ivan Darmawan – SPS, PAM

Ivan started his Agile journey in the energy sector, where he introduced engineering practices and Scrum for mission-critical software. Since then, he has helped leaders and teams navigate complex, unpredictable challenges by fostering adaptability, accelerating delivery, and strengthening customer focus.

Associate Coach, Singapore

Steffi Wong – CSP-SM, CSP-PO

Steffi is an experienced Scrum Master who is passionate about creating high-trust environments where individuals and teams can thrive. Through coaching, mentoring, and facilitation, she drives sustainable Agile adoption and nurtures a culture of continuous improvement, openness, and transparency.